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The Digital Darling: A Quick Look at Giclée

The Digital Darling: A Quick Look at Giclée

Let's start here. A Giclée (pronounced 'zhee-clay') print is, at its heart, an incredibly sophisticated inkjet print. Think of a printer, but instead of churning out office memos, it’s using...

The Digital Darling: A Quick Look at Giclée

Let's start here. A Giclée (pronounced 'zhee-clay') print is, at its heart, an incredibly sophisticated inkjet print. Think of a printer, but instead of churning out office memos, it’s using...

The Great Giclée Misconception

The Great Giclée Misconception

Let's get the big one out of the way. You see the word ‘giclée’ thrown around a lot. It sounds fancy, but in simple terms, it's a high-quality inkjet print....

The Great Giclée Misconception

Let's get the big one out of the way. You see the word ‘giclée’ thrown around a lot. It sounds fancy, but in simple terms, it's a high-quality inkjet print....

The Algorithm Doesn't Get Its Hands Dirty

The Algorithm Doesn't Get Its Hands Dirty

There's a fundamental difference between creating and generating. An AI can be fed a million data points about what a "cool poster" looks like and produce something technically proficient. It’s...

The Algorithm Doesn't Get Its Hands Dirty

There's a fundamental difference between creating and generating. An AI can be fed a million data points about what a "cool poster" looks like and produce something technically proficient. It’s...

The Perfectly Prepped Screen That Lied to Me

The Perfectly Prepped Screen That Lied to Me

The studio was set for a big run of a new London print. I'd spent hours on the prep. If you've never done it, reclaiming a screen is a proper...

The Perfectly Prepped Screen That Lied to Me

The studio was set for a big run of a new London print. I'd spent hours on the prep. If you've never done it, reclaiming a screen is a proper...

The Age of Infinite Copies

The Age of Infinite Copies

You see the term "Giclée" thrown around a lot. It sounds terribly fancy, doesn't it? French, sophisticated. In reality, it’s a marketing term for a high-end inkjet print. A very,...

The Age of Infinite Copies

You see the term "Giclée" thrown around a lot. It sounds terribly fancy, doesn't it? French, sophisticated. In reality, it’s a marketing term for a high-end inkjet print. A very,...

Beyond the Button-Push

Beyond the Button-Push

The modern art market is flooded with something called 'giclée' prints. It’s a fancy French word that essentially means 'to squirt'. And that’s what it is: a very high-quality, professional...

Beyond the Button-Push

The modern art market is flooded with something called 'giclée' prints. It’s a fancy French word that essentially means 'to squirt'. And that’s what it is: a very high-quality, professional...